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Leader in Digital Marketing Training

What is Digital Marketing ?

Digital marketing can be outlined as a distinct marketing procedure that is carried out in digital systems by way of internet Medium to reach the target audience. When in comparison with typical marketing, search analytics offers you one more edge in Digital advertising. Analytics empowers the trade to analyze the success of their business methods and supplies the required data to switch the procedures to suit the market standards and give a boost to ROI.

With our Digital advertising and marketing training, re-notice your ingenious instinct to design colossal marketing systems to advertise a product/service related to any institution from any industry sector.

Want to pursue a career in IT without any programming skills !

Digital marketing is the course which doesn’t need any programming skills, familiarity with the web is ample to master the standards to pursue a victorious profession, a number of months of dedicated efforts will make sure a beneficial profession in the area of IT. There is high demand for Digital marketing specialists and thus creating ample job opportunities even for non technical graduates.

Digital marketing Course structure is designed and upgraded as per modern-day digital marketing enterprise requisites and the content material of the course is refreshed with the developments in the area.

Who Can take Digital Marketing Course?

  • Working Professionals
  • Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

What after learning ?

  • You can run Digital Marketing agency
  • You can run Blog
  • You can start a YouTube channel monetize
  • You can work as a Freelancer
  • You can go for a Job

Course Structure :

Digital Marketing Overview
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • How is it different from Traditional Marketing
  • Digital Marketing strategies
  • Career in Digital Marketing

Creating stunning website using WordPress
  • Introduction to Word Press
  • Dynamic and Static websites
  • Domain and Hosting registrations
  • Creating beautiful website
  • Dashboard functions
  • Word Press plugins

Search Engine Optimization (SEO)

Introduction to SEO :

  • What is SEO
  • Importance of SEO in digital era
  • How Search Engine works
  • White Hat & Black Hat optimization techniques
  •  Google Algorithms and Updates

Keyword Research :

  • What is a keyword and its importance in SEO
  • Types of Keywords
  • Keyword Analysis tools
  • Keyword research process
  • Understanding of long tail an short tail keywords

Competitor Analysis :

  • What is competitor analysis
  • Competitive Analysis tools
  • Competitive Analysis report

On-Page Optimization :

  • What is On-Page Optimization?
  • Title tag optimization
  • Header tag optimization
  • Meta tag optimization
  • Image Alt attribute
  • Content Optimization
  • Image optimization
  • Importance of Bread Crumbs
  • Sitemap for link optimization
  • HTML & XML sitemap creation

Off-Page optimization :

  • What is Off-Page Optimization
  • Techniques to follow in Off-Page Optimization
  • Introduction to link building and its importance
  • Article submissions
  • Directory submissions
  • Social bookmarking
  • Web2.0
  • Guest blogging
  • Forum submissions
  • Press release
  • Profile creations
  • Importance of DO-follow vs NO-follow links
  • Analyzing website links through tools

Webmaster tools :

  • What is Google Webmaster tool and its importance
  • How to add our site and do the necessary configurations
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Google Fetch
  • Analyzing Spammy Backlinks
  • Removing Spammy Backlinks •
  • Sitemaps
  • Robots.txt

Schema Markup :

  • What is schema markup and its importance
  • How to increase traffic using schema markup
  • Schema types
  • Creation of schema tag for website

Local SEO :

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business

Reports & Management :

  • Website position Analysis
  • Site Audit Report

Search Engine Marketing (SEM/Google AdWords)

Introduction to Google Ads

  • Introduction and history of Google Ads
  • Difference between Paid & Organic search
  • Google Adword updates
  • Benefits of Google Ads

Setting up Adword Account :

  • Signing up process
  • User account creations
  • Setting up of campaigns

Ad extensions :

  • Site link extensions
  • Callout extension
  • Structured Snippet
  • Call extension
  • Location extension
  • App extension etc.

Conversion Tracking :

  • What is Conversion tracking
  • How to get Conversion tracking code
  • Conversion tracking code integration

Campaign Structure:

  • Types of campaigns
  • Setting Locations and language
  • Ad rotation, Ad scheduling

Search Ads Campaign

  • What is Search Campaigning? How it works.
  • Objectives of Search Campaign
  • How to Setup Targeting
  • Creating custom Ads
  • Inserting right Keywords
  • Generating Reports

Display Ads Campaign

  • Introduction to Display Ads campaign, how it works?
  • Types of Display Ads
  • Features of Display Campaign
  • Audience Targeting methods
  • Demographic and Content based Targeting
  • Generating reports

Video Ads Campaign

  • What are Video Ads and how Video Ads work.
  • Types of Display Ads
  • Linking Youtube channel to adwords account
  • Automated Targeting
  • Audience Targeting
  • Demographic Targeting
  • Types of Ads format
  • Instream ads
  • Bumper ads
  • Youtube targeting options
  • Reporting and Analysis

Universal App Campaign

  • Introduction to App campaign
  • Types of App campaigns
  • When and where to use App campaigns
  • Calculating Ad performance
  • Tips to optimize App Ads campaign
  • Generating reports

Shopping Campaign

  • What are Shopping Ads
  • Shopping Campaign Setup
  • Setting up Google Merchant Center
  • Merchant Center activation
  • Ad groups and Product groups
  • Measuring Ad performance
  • Generating Reports

Adgroup Setup :

  • What is Adgroup and Adsetup
  • Ad format
  • Keyword research
  • Keyword match types
  • Tools-keyword planner
  • Landing page and its importance
  • Bidding and Budget
  • A/B split testing
  • Different types of Google Ads
  • Writing ad copy
  • Google Adword rules
  • Quality Score
  • Ad Rank
  • Click through ratio (CTR)

Social Media Marketing (SMM)

Introduction to Social Media Marketing

Facebook Marketing :

  • Importance of Facebook insights
  • Facebook  Page creations and its importance
  • Group creation and its significance in Facebook
  • Generating Facebook traffic
  • Facebook Advertising policies
  • Bidding Strategies

Custom audience

  • What is custom audience and its importance
  • Tools to create custom audience

Facebook Pixel

  • What is Facebook Pixel and its importance
  • How to create Facebook Pixel

Advanced Facebook tips

LinkedIn Marketing :

  • Introduction to linkedIn B2B marketing
  • LinkedIn company page creation
  • Brand marketing on LinkedIn
  • Setting up LinkedIn Ad campaigns
  • Generating Reports

Twitter Marketing

Pinterest Marketing

Youtube Marketing

Quora Marketing


Social Media Optimization (SMO)

Introduction to Online Marketing

Types of online Marketing

Facebook Promotion

  • Creation of Fan Page/Brand Page/Organization Page
  • Joining in Groups
  • Creating Events
  • How to promote Facebook page
  • Facebook optimization techniques

LinkedIn Promotion

  • Creating LinkedIn profile
  • Marketing your profile
  • Joining groups
  • Traffic increase techniques
  • What not to do on linkedIn

Pinterest Promotion

  • Setting Up Your Pinterest Account 
  • Optimizing Your Website Pinterest Friendly 
  •  Creating Boards and Pins
  •  Methods to increase followers

Twitter Promotions

  • Twitter Profile Creation
  • Optimizing  Twitter Profile
  • Interacting to the Tweets
  • Importance of Twitter hash tags
  • How to grow your Twitter Followers

Email Marketing
  • Why Email Marketing ?
  • Prerequisites to start Email Marketing
  • Tips to collect email id's

App Marketing
  • Pre launch Marketing
  • During launch Marketing
  • Post launch Marketing
  • App Store Optimization (ASO)

Affiliate Marketing
  • What is Affiliate marketing
  • How it works
  • Affiliate marketing types
  • Affiliate marketing tools
  • Google Adsense

Bonus modules
  • Online Reputation Management
  • Social Media Tools
  • Search Engine Tools
  • Content Writing
  • Designing Tools
  • Career Hacking
  • How to start freelancing
  • Google Certifications
  • Course Material soft copy
  • Get access to 3000+ Digital Marketing tools list

Digital Marketing Certifications

Google Ads

google ads certification

Display Advertising

google display advertising

Search Advertising

Video Advertising

Shopping Advertising

Mobile Advertising

   Google Analytics

Facebook blueprint

HubSpot

Batch starting in : October

Duration                : 60 days

Course Fee           : 20,000